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Posts tagged as “Shaving”

Dollar Shave Club: Advertising done so, so right

My work compatriot Mike sent me this video today while I should have been working. Instead, I watched the video and am now wasting more time telling all of you about the video. C’est la vie, eh?

The video is an ad for a new website called Dollar Shave Club which is dedicated to bringing men (and women, I suppose) affordable razors.

From their About page:

We got tired of spending $15-$20 every time we bought razor blades. We asked ourselves, did we really need all this fancy technology in our shave: a vibrating handle, LED guide-lights, 8-blades, and grip that could steady a 9-iron? The answer was a defiant “No”!

We felt like we’d been over-marketed to. “Big Shave” companies keep telling us we need more expensive equipment, but why? Shaving should be simple. It sure used to be. Look at old photos of your father & grandfather. They didn’t have extreme shave gear, and they look pretty handsome, don’t they?

So… we teamed up with one of the world’s leading blade manufacturers and created signature 2, 4, and 6 blade razors. They’ve got everything you need in a shave: stainless steel blades, lubrication bars, and pivoting heads.

Seems pretty neat to me, but they’ve forgotten man’s most affordable, most rugged shaving method: the humble, magnificent, thrift safety razor. I switched to the safety razor years and years ago after becoming fed up with the poor shaves I was getting from more modern razors. Plus, as they said above, who wants to spend 15-20 bucks for fucking cartridges? Then you try and drag out blades WELL past when you should and you get piss poor shaves. No thanks.

With a minor investment in brush and handle, safety razors are your best friend when shaving. There are numerous of brands of blades on the market, all of which are incredibly cheap. My personal favorites, the Turkish Derby Extras. A few years ago, Jesse and I got a sample pack of razors and determined that the Derbies were the best: just sharp enough but not too sharp (Feathers, I’m looking at you), hold an edge well, and are inexpensive. For 20 cents a blade, you really don’t mind shaving with it three or four times and then replacing it. And therein is the advantage: with a constantly sharp blade (and a good afetrshave), you tend not to suffer from cuts and ingrown hairs and razor burn so endemic with dull, shitty blades. Think about it this way: have you ever tried to cut a tomato with a dull knife? Think about what happens to the poor tomato. Same thing with your face.

Plus, since I shave MAYBE once every 5 to 7 days (not for lack of hair; purely from laziness), I spend maybe a dollar on razors a month. Quite a bit like what they are charging for their baseline razor, but I get a vastly superior shave. In fact, if these guys were smart, they’d offer a double edge razor offer. Maybe like 10 razors a month for a buck. 5 for 50 cents? There’s got to be something there for the safety razor enthusiast. And hell, I’d like to support Dollar Shave Club. Seems like a good crüe.

So, if you’re not yet enlightened to the joys of a good wetshave with a safety razor, check these dudes out. I like their thing and this ad is pure brilliance.