In case you were wondering yesterday what Noodle looks like, she looks like this:
Hi there, The Black Laser friends. It’s been a while. Nearly three years, in fact, if we’re judging by the date on my Donald Trump post directly following this one. And, boy, is that post still unfortunately timely.
But where have I been since January 21, 2017? Here! Everywhere! Lots of changes! In the interest of keeping things brisk, let’s do a nice, vaguely chronological list.
And that’s pretty much it for me for the last 2.8 years. Many changes, some good, some not great. I’ve been a lot of places, met a lot of characters, and eaten a lot of sketchy burritos. Life is pretty good overall. I’ve got some upcoming projects to share, a strong new theme for 2020 I am getting started on early but won’t share quite yet, and a bit of a bug to exercise the old space bar. So, yeah, hi, I love you. Thanks for reading.
Today, I had a brief moment of insight and recognized what I am—and have been—feeling about Donald Trump becoming the President; this whole process has felt a lot like watching a loved one die of a terminal disease. In fact, as I think about it more, the metaphor and emotional arc I’ve experienced extend to pretty much the entire campaign process, so let’s go through the whole thing together.
Donald Trump’s rise through the ranks of the already-toxic GOP was difficult for me to watch and impossible for me to stay level headed about. All the warning signs were there: the lies, the hate, the malice. Trump has been cartoon evil the entire time, a smirking villain in a group of otherwise unremarkable Republican contenders dominated by Tea Party whackos and members of the old guard who just couldn’t compete for the attention of America’s bible-thumping red state voters. He climbed through the ranks on the backs of more qualified men, and then stole their thunder with wild boasting and impossible promises. Never ready to openly embrace the darkest aspects of the American electorate, but also never willing to publicly separate himself from them, Trump didn’t go away like any sane person wanted him to, but grew in influence and became more serious. So serious that the soreness and aches could no longer be ignored, and suddenly there was blood in the urine which definitely required a trip the doctor.
While you hoped for a mundane response from the doctor, a bruised kidney or maybe dehydration or stress or some other manageable thing, the news was more dire than you would have ever feared. The doctor had ruled out all other possibilities and Donald Trump became the Republican presidential nominee. The bad news pulled people together to fight the spread of disease, but people couldn’t decide how it should be treated, so they bickered and argued and some people decided that abstaining from treatment was the right choice. And the good doctors all tried their hardest to fight the spread of the Trump cancer, but spread and grow it did.
We all struggled and we were angry. Trump was wildly unqualified for the job the Republicans put him up for. He was a vile, reprehensible man in both his public and private lives and this was the person the GOP thought should run the country? It seemed so insane to everyone. How could this happen? Why us? This couldn’t possibly be real, could it? But it was real. Incredibly real. Yet, we were assured that he wasn’t going to win, that it was almost a certainty that we would beat this monster and we would continue on with the grand American experiment the way we had for the previous eight imperfect but incredible years under the stewardship of Obama. Everything was going to be fine! People would never actually vote for that monster. Why would anyone want cancer to spread?
Suddenly, there was an unexpected turn for the worst, and Trump won the Presidency with 3 million fewer votes than Hillary Clinton. It was a devastating blow. Spirits were crushed. The future felt dark. For me, Trump winning was that moment you watched your loved one being admitted to the hospital with very little possibility of leaving. Sure, you hoped that something would turn around, that he would have been impeached or that this business with Putin would have had some effect. You read and you researched, and some information elicited hope and some inspired dread. Yet, you couldn’t turn yourself away from the reading, from the discussions, from trying to figure out how to fix the problem. Surely there must be some solution. You racked your brain and you were filled with anxiety and sleep eluded you. And when everything was boiling inside you, you screamed into the void and you pled with the heavens. But deep, deep in your heart, you knew that this was always a one-way trip. Your loved one will not see the outside of a hospital again and Donald J. Trump will be inaugurated as the 45th President of the United States of America.
On January 20th, 2017, you watched the light in your loved one’s eyes fade and Trump was sworn in to the highest office in the land.
And it was sad, but, in a lot of ways, it was also a huge relief.
The death of someone you love is an unparalleled loss, but watching them suffer and erode is much worse. Terminal disease robs people of the people they are, and by the time they actually pass, you feel like you can finally stop holding your breath. You can finally stop worrying. You can let go. That person is gone and absolutely nothing will change that. No more unknowns, no more worrying. Now, you mourn, you celebrate, and you rebuild your new, different life.
That feeling of relief is what I recognized in myself today and it took me a moment to understand where I’d felt it before. But when I figured it out, the last year was suddenly thrown into stark clarity. Of course! these feelings are like when my little brother was sick and died, but on a more abstract, macro scale. With Nicky’s dying, it was pointed and sharp and very personal. With Trump’s presidency, it is broad and formless and everywhere, but the feelings—the loss, the anger, the anxiety, the fear—are exactly the same. And now that the wondering is over, I feel prepared to get on with it. And that doesn’t mean giving up. It means that my energy can be focused free of crippling anxiety. Trump is death and he has arrived, so we no longer have to worry about dying.
I suspect that a lot of Americans are feeling the same way this weekend. The Women’s Marches across the country and the world are sure indicators. Sarah is down in DC today for the march on the capital. I am proud of her for that. Lots of women I know are also in DC for the march, or in various cities for local marches. I am proud of all of them, too. I am proud of every American woman, man, and child who is out across the country raising their voice to help us all rebuild after our devastating loss. This is a positive first step and a strong statement that the desire for progress is real. The message is love and equality and acceptance. The message is hope. The next four years are going to be rocky, unsure, complicated. Now it is time to rebuild our new, different life as Americans to battle the poisons spilling from the Trump regime.
I cook a lot, and I have been cooking with a heavy paleo bent for a long time. And, since Sarah and I are doing the Whole30 this month, I thought it might be fun to share some of my recipes with you all. Note: if you are looking for precision in your recipes, buy a cookbook. I’m just going to tell you how I do it, and you can make it work for yourself.
Cottage Pie is a generic term for a dish using leftover meat topped with mashed potatoes which is then baked again. It’s a pretty solid and filling meal-in-a-bowl and it holds up to reheating perfectly so you can make a bunch and eat it throughout the week. The dish is also commonly referred to as Shepherd’s Pie, but I’ve always understood that to be mutton-based (shepherd = sheep, obviously). I’ve also heard the dish referred to as Chinese Pie when made with ground beef instead of mutton or lamb as a reference to Chinese immigrant laborers building the railroads who didn’t have access to mutton, but did have access to beef. But, Cottage Pie is more common (and less potentially racist?) so Cottage Pie it is.
This is also a good recipe since it’s not precise at all. And I mean AT ALL. You can take my ideas here and adapt them however you like. I cooked this thing according to the ingredients below recently, but next time it will be different. As long as you follow good cooking practice, you basically can’t fuck this up.
4 or 5 biggish sweet potatoes
1.5 lb ground beef
1 mediumish carrot
2 or 3 celery spears
1 medium onion
4 tomatoes on the vine or roma tomatoes or other tomatoes about that size
1 14oz can crushed tomatoes
Garlic cloves as per your preference
1 box low-sodium beef stock
Spices: salt, pepper, red pepper flakes, cumin, paprika, coriander, oregano, thyme, garlic, parsley, whatever the hell you want, really.
Steps 1, 2, and 3-6 can sort of be done at the same time. There’s a lot of waiting to be done, so multitask.
1) Peel and cut your sweet potatoes into similarly sized chunks. Not too big, but don’t waste your time making them super small either. It’s more important that they are all about the same size since they will cook more evenly.
Throw those bad boys into a big stock pot and add some salt. Maybe like a teaspoon per sweet potato, kind of like salting pasta water (but pasta is right out on the Whole30 so don’t even THINK about it, bro). Whatever. The amount of salt isn’t super critical. Use your best judgment.
Fill the pot with water so there’s an inch or so of water on top of the sweet potato chunks. They should be floating a little.
Cover the pot and stick it on the stove on high. When it comes to a rolling boil, reduce to a simmer and let simmer for like 30 minutes. Should be totally good after that. After 30 minutes, drain the pot. Then drizzle the potatoes with a little olive oil if you like (or don’t) and salt and pepper and mash the shit out them. They should be nearly pureed. If you want to stick them in a food process or something you can, but that’s a ton of extra dishes and not at all necessary. Just use a potato masher like a grown-up.
Cover the pot and set aside.
2) Dice your tomatoes into smallish chunks. Again, actual size isn’t that important. Like big chunks? Leave them big! Like small chunks? Dice the hell out of them! Don’t like tomatoes at all? Fuck it! Omit this step completely!
Get a pot, like one of those 3 quart guys, and get it hot. Add a little bit of ghee and sauté the tomato chunks until they look pretty cooked. Add some red pepper flakes because they are good. Salt and pepper too, of course.
Once the tomatoes are pretty cooked, stir in half the canned crushed tomatoes and set the rest aside for a little bit. Bring the sautéed tomato/crushed tomato mix to a simmer and then cover and reduce to super low. We don’t want it to cook, just to stay warm.
3) Dice your carrot, celery, and onion. I like a small dice, but do whatever the hell you like; it’s your life. Also dice up a couple cloves of garlic, but keep it separate from the carrotceleryonion mix.
Heat a large, high-walled pan (a dutch oven works great for this) over medium-high heat. Once it’s hot add a tablespoon-ish of ghee (full disclosure: I have no idea what a tablespoon looks like, I just eyeball it based on experience) which will melt within 20 seconds. Add in your garlic and let it cook for not too long. We don’t want it to burn, just to open up a little.
Once the garlic is slightly browner, add in the carrotceleryonion. Salt that shit. It helps draw out the excess water and makes it more delicious. Cook those guys together over medium-high heat until the celery is soft and the onions are fairly reduced in size. Keep stirring. The carrots will still look raw because carrots are jerks and you can’t trust them. Once they’re nice and cooked (5 to 7 minutes, maybe less, probably a touch more) take them out of the pan and set them aside for now.
4) Add another dollop of ghee to the pan and, once it melts, toss in your ground beef. Salt it and raise the heat to high.
Cook your beef until it’s cooked. I don’t know how long it’s going to take. Just keep stirring that shit until it’s done. You’ll know because it will be brown, you know, like cooked beef.
Lots of recipes will tell you to drain the juice at this step, but I say bullshit to that. Leave the juice in the pan. That shit is delicious. Juice drainers can go to hell.
5) Add the cooked veggies from Step 3 to the cooked beef from Step 4 and mix those guys together. Yum! It smells good! Reduce the heat to medium for now.
Time to add spices. I like to use cheap-shit paprika as a base. It gives a nice color, the cheap stuff isn’t spicy, and it kind of goes with everything. I also add salt, black pepper, cayenne pepper, cumin, parsley, and whatever I mentioned above. It doesn’t really matter that much. I like these ones so this is what I use. Use whatever spice combo you like. Ground beef is basically like a blank flavor palette, so follow your joy.
Add all your spices to a bowl and stir with your fingers. This agitates the spices and opens them up a little and gives you a good sense of your balance.
Protip: when you think you’ve added enough of a spice to the bowl, add more. More spices = more delicious. This dish is not about subtlety. It’s about heartiness and flavor and making you feel warm on the inside. Add more spice. One exception: salt. You can always add more salt later, but you’ll never be able to take it out.
Stir the spice mixture into the meat veggie mixture. I also like to add a couple heavy dollops of the canned tomatoes I set aside early. I use the “Eh that feels like enough” metric, so add as much or as little as you like.
Once the spices are well integrated, add beef stock until the beef is a little wobbly in the pan. Increase the heat to high and let the stock reduce. This blends all those flavors together and increases the deliciousness of your food big time.
6) Preheat your oven to 375 or 400 while the beef stock is reducing. Whatever.
7) Once the beef juice has reduced to the point that it just looks like thick-ish sauce (but should absolutely NOT be dry), turn the stove off. Your elements are prepared! AWESOME!
Get yourself an 8 x 13 casserole dish. Or you can use two smaller dishes if you want. It literally does not matter at all. Fuck, if you want to do this in the dutch oven you used earlier, you totally can, but it might be a little hard to serve.
Spoon the beef into the bottom of the dish and spread so it’s a nice even layer. Cool! At this point, I like to give it another splash of beef stock since we’ll be putting it under heat again and dry meat sucks ass.
Next, take your tomato mixture and spread that on top of the beef in an even layer. Nice!!
Finally, scoop your mashed sweet potatoes on top of everything else. Gently spread it into a roughly even layer. It doesn’t have to be perfect, just more or less even. Be careful when applying pressure as the beef base is not a very stable foundation. Wow!!!
Once it’s all assembled I like to finish it with a sprinkle of something delicious on top. The time I did this in the photograph I used Maldon’s sea salt flakes and maras pepper because they are wonderful and you should have them. But if you don’t, regular black pepper and kosher salt will be fine. Put a bunch: you have to remember that you have a giant layer of basically unspiced sweet potato mash to contend with.
8) Stick the now-assembled cottage pie in the oven for like 30 minutes. The actual time doesn’t really matter. You’ll know it’s ready to eat when you see the beef liquid bubbling at the edges. 30 minutes will definitely do it.
That’s it! Let it cool for a minute and then eat the thing!
Leftovers go in the fridge and can easily be reheated in the oven and be just as delicious as the first time.
I would write something, but I think my sister Elizabeth has already done such a lovely job that I will instead share what she wrote here with you.
I don’t have the right words I need for this so I will borrow some.
“I wish you could have been there for the sun and the rain and the long, hard hills, for the sound of a thousand conversations scattered along the road, for the people laughing and crying and remembering at the end. But, mainly, I wish you could have been there.” – Brian Andreas, Wish List.
Nick, time has betrayed me. Ten years have gone by in a moment and I’m left wondering how I got here.
The first time you were diagnosed, the news came through my mother and father while I sat with all of my siblings in my sister’s room. I was in first grade. A few days earlier, Joe had been sitting on you and punching your back while watching TV. You peed blood. Mom told us that it was because you ate too many red vines and I believed it. For the next week, I cried every time I had to use the bathroom because I was afraid. The truth was that Joe had aggravated a tumor the size of a football in your torso. They gave you a 40% chance of living 6 months and recommended hospice but you decided to fight. Soon your head was bald and we made sure to replace your lost hair with dozens of temporary tattoos. This was against the rules at our Catholic school but they made an exception, letting you be the only kid in third grade who could show off his Beavis & Butthead tattoos. One surgery and several rounds of aggressive chemo later, you were down a kidney but you were given more time.
The second time you were diagnosed, the news came through a phone call before basketball practice. I was a sophomore in high school. For the past few weeks, you’d been having back pain and didn’t know what was causing it. Your hair had been in and out recently as a result of alopecia areata. Though it’s benign, the combination of that with the unexplained pain had us all worried about what was going on below the surface. The truth was that there was a tumor the size of a grapefruit where your kidney had been. They gave you a good prognosis and removed the slow growing tumor a few days later. Soon you were having morning radiation and consistently treating your friends to weekday breakfast because and you knew you could get them an excused tardy. One surgery and several rounds of radiation later, you were given more time.
The third time you were diagnosed, I was in the room with you. I was a junior in high school. For the past few weeks, your back pain had come back and we were all nervous. We were told that we could get test results faster if we went to the ER so we spent a day in the waiting room and were told that the tests suggested that it wasn’t cancer but they would do a full scan to be sure. The truth was that they were wrong. The cancer had changed; it came back aggressive and unrelenting. Dr. Dahl wept as he gave you the news for the third time. I wept in the doctor’s office, and in the car, and when I told my sister what had happened, and every morning when I woke up and, for a moment, forgot what he’d said. A few days later, you and I were alone in your room and you apologized to me for having to have hear the truth of your illness. You were sorry that you didn’t have a chance to sugar coat it, to deliver it more softly, to find a way to make the tumors in your lungs, your hips, and your sinus seem smaller. You were the one who was sick and you were already looking out for the people around you, demonstrating a type of strength that it took me years to fully understand. I told you that I was grateful to have been in the room and that I didn’t want to hide from this. You got ready for your third fight and gave it your all for 9 months. A few surgeries and countless rounds of chemo and radiation later, you weren’t given more time.
The day you died, I was standing at the foot of your hospital bed. I was a junior in high school. For the past few weeks, you’d been getting more sick and we were all broken. You’d had a surgery that didn’t go as planned and we knew we were down to a matter of weeks, if not days. It was a time of learning to put your comfort before our own deep desire to have you with us. We told you we loved you, we told you it was ok for you to go, and we waited. At 10:32am on 6.26.2005, you were gone and we experienced our first day in an incomplete world.
That’s where we’ve been ever since: living in a world where every day feels incomplete. And now it’s been 10 years and I wonder where the time has gone.
So today I can only say thank you and promise that I will keep missing you in every day to come and I will keep trying to make you proud. Nick, thank you for simply being my brother. The boy who told me he could read my palm to see my future house and then spit in my hand to show me where the pool would be. I cried and you told me you’d do it for real this time and then you spit in my hand again. Later, when we grew up and things got hard, thank you for teaching just how deep and complex strength can be. Thank you for teaching me that sometimes the odds are just numbers and that you can always try. Thank you for teaching me how to have a sense of humor even when it all seems pointless. Thank you for everything.
I miss you, brother. I love you.
I’ve been thinking about meditation a lot, recently. No, that’s not exactly right. What I’ve been thinking about a lot recently is a way to get my emotions under control and to get my flighty, distractible brain to in line. Meditation just seems like the way to do that without any sort of chemical intervention.
Not that I know a whole lot about meditation apart from a few experiences with it growing up. As a teenager in the 1990s in Northern California, it was the sort of thing you couldn’t miss. At least some of your friends’ parents were hippies and that meant home-made fruit roll ups, kitchens filled with weird tea, and people who meditated.
My friend Deegan’s dad Charlie had a little nook set aside in their home for meditation. It was always a curiosity to me. Though I grew up with the children of hippies, my parents could not be further from that archetype. My father is a pretty serious, no nonsense kind of guy, the kind of guy who seems cool or indifferent at first, but isn’t. It just takes a minute—and maybe a couple glasses of wine—to recognize his tells. My mom is a warm lady, a bit of an iconoclast in her own way, and surprisingly irreverent about some things while being firmly set on respect for other things. And my step-dad John is more interested in going for a bike ride to the beach than seeking nirvana through spiritual enlightenment. None of them were the type to set up a meditation nook in our house. We had regular fruit roll ups.
Though it seems like the kind of thing that would be ripe for making fun of, Charlie’s set-up was something my group of friends and I accepted and never thought particularly weird. It stood out to me because it was alien to my home experience, but not so alien that it felt outlandish or deserving of derision. I never spoke to Charlie about it when we went to Deegan’s for whatever reason, but he and his wife Mary still live in that same house and I’d be willing to bet that the meditation nook is still there.
Now, as an adult, living in one of the fastest, loudest, most annoying cities int he world, I think I understand a little better why he had it there. Being a grown-up is hard. It is filled with stresses that you know about and stresses you only find out about as they drop their stinking load on your feet. Add kids and career to that mix and no doubt you’ll take any respite you can. Better than spending all your free time drunk (full disclosure: I am drinking a beer right now) or otherwise medicated. I bet that if I asked Charlie he would say that I was hitting pretty close to home.
I’ve wanted to learn about meditation for a long time, but never sought it out for fear that I would immediately be annoyed by some faux-spiritual nonsense. As soon as someone namaste’d at me, I’d flip them the mental bird, write them off as a waste of time, and close the chapter in that book. But that’s not totally fair. I believe that if I could either get past my knee-jerk reaction to that sort of communing-with-nature, one-spirit-touches-us-all, can-you-feel-the-energy bullshit or find someone who could teach me about meditation without all the new agey trappings that I might really learn a lot of great benefit to me.
You see, I am filled with anger. All the time. I am angry about everything. It is my first and only, my quickest reaction to things. It goes from zero to ten almost immediately and the only thing that keeps me from exploding most of the time is some serious self-control. I can feel the venom welling up in my throat, and I choke it down to maintain the relationships I have with my friends, my coworkers, my clients, and my family. Most of the time, it’s not even that I am particularly anger with any of them, but I react violently and the flames engulf me.
Unfortunately, often the flames are too hot and I get burnt. I have learned in my life not to react immediately when I feel the rage, but to excuse myself and ride out the reaction. Sometimes it takes an hour. Sometimes it takes a whole day. Eventually, I feel less angry and I can rejoin the realm of the living. I wish I had better control over the process so I could shake it off even faster. I find the rage cycle to be terribly distracting and not at all necessary to my life as a professional, a creator, or a husband. Better to have a way to proactively deal with it, than be forced into passiveness as it takes its damn sweet time going away. Everything I understand indicates that meditation would help here. I mean, David Lynch swears by it, right?
When my little brother was dying, I was filled with anxiety that felt like the best time to really take hold and run me through was as I lied down for bed at night. With the lights out and the noise of the day muted, my brain went on waking nightmare joyrides. My heart rate would spike and I would toss and turn for ages, never really falling asleep. The only time I would get any sort of real sleep was when I was so exhausted that no amount of anxiety was going to keep me up anymore and I’d pass out. It was like that for months and months.
Eventually I remembered a technique I would use as a teenager to get to sleep when I was feeling the same sort of anxiety. I would lie in bed, as still as I could, and picture a gray field in my head. That’s it. Gray. Initially I would really have to work to keep all the other stuff out of my perfect gray field, but as the minutes wore on it would become easier and easier and eventually sleep would find me. The trick was incredibly consistent. Stress led to head noise which was blocked out by gray which led to sleep. I put it back to use as Nicky fought his losing battle against cancer and I started sleeping again. Gray wasn’t always enough to overcome that particular anxiety, but it was sufficient most of the time.
In some way, that was, I guess, a crude sort of meditation. Not quite exactly clearing of the brain the way movies make you think all the zen masters do since I had to force grayness into my consciousness, but close enough. Perhaps that’s all meditation is? Turning everything off in some structured way so you can see through the miasma of daily stress and obligation and emotion? I would like that in my life. I need a technique like the gray sleep technique I could use when all I see is red. There is someone out there who knows a lot more about this than I do and I would like to meet them. Or read their book. Or something. I’ve tried reading online, but there is just too much information to parse what is useful and what is gibberish. I’m not entirely sure where to start. Maybe I should set up a nook in my house? But then what?
I’ve had a post about Activation Energy mulling in my head for a couple weeks. Then I thought, I wonder if I’ve written about Activation Energy before? And guess what?
In 2008. Six and a half years ago. It’s something like the 20th post on the site—of more than 1200 at this point. I suppose that means the topic bears revisiting?
Activation Energy is a concept I coopted from Chemistry. Coined by Swiss scientist Svante Arrhenius in 1889, it refers to “the minimum energy that must be input to a chemical system with potential reactants to cause a chemical reaction.” In my usage, it refers to the amount of mental energy required to enter the creative state.
For example, how much must I procrastinate before I am filled with fear that I will not be able to meet my deadline? Or, how long does this idea need to gestate before I can execute it properly? Or, what do I need to clear off my plate before I can adequately focus on the task at hand? Creativity is the reactant. Creative work is the chemical reaction. And these efforts are the energy input.
To extend this metaphor further (and forgive me if botch the chemistry a little—I failed that class), chemical reactions produce either an endothermic reaction or an exothermic reaction. That is, reactions that absorb energy (endothermic) or reactions that release energy (exothermic). In Chemistry this is usually expressed as heat. An endothermic reaction is typically a cold reaction, whereas an exothermic reaction is hot.
Sometimes your activation energy is just right and you explode in a wild torrent of output and things are great and everything is amazing. That’s exothermic. Like an explosion.
Other times, it’s not so great. Anyone who has ever struggled on a creative project knows that you can find yourself in the perfect motivated place to do whatever you need to do, but very little comes out of it. It often feels like a failure. That’s endothermic.
Luckily, more times than not, the energy was not wasted. You just gave yourself a little more time to think about what you need to do. It’s all still there, ready to come out the next time in a different way. Sunlight is absorbed by plants allowing them to grow large, which is an endothermic process. Then, the larger plants catch fire and release all that stored up sunlight in a tremendous wildfire. The same is true of our creativity. The only thing that actually gets in its way is not overcoming the activation energy hump.
In my previous post I wrote about myself as a high activation energy sort of person. I don’t think that is totally true. Sometimes getting myself into that perfect state is like pulling teeth and sometimes my activation energy is so high that I will just never get there. But other days, it comes quick and easy. Im the type of person who keeps trying to be a better one each day and to compromise and explore every new thing, with the korean ginseng I manage to maintain my mind in the perfect state to begin any type of adventure and to overcome this energy activation each time.
One thing I’ve noticed is that the better my mood, the higher my activation energy. If I’m feeling super good and in the black on the anger spectrum (more on this in a later post), you’d have to nuke my brain to give me enough activation energy no matter how much I wanted to work. But if I am fuming pissed and stewing and far into the red, well, then all you have to do is get out of my way and I’m cranking through whatever I need to. Go too far, though, and it’s all lost. It’s a delicate balance.
If I’m well rested, nope. If I am too tired, nope. Somewhere in the balance there is a sweet spot where my brain isn’t bouncing around, fresh and rested, or dull and lethargic with exhaustion. Just tired enough not to be a spazz, but not so tired I can’t think.
If I’ve not been working at all, nope. If I’ve been working too much, nope. Again, balance. If I am not working at all, I fall into an inertia hole and I am dull and uncreative, but if I am working too much, all my creative juju is used up by projects at work with little-to-none left for other things.
The real question is, what is the proper life-work-emotional balance to lower your activation energy to a place where getting the reaction going is relatively easy? That balance is, of course, different for each person and for different types of projects.
With work, I need to procrastinate until that moment when not starting means not finishing in time. Up until that point, I’ll dawdle and distract myself, while feeling progressively more guilty and by extension progressively angrier until the equation tips and I blow through whatever work I have to do.
On personal projects, it helps me to be beholden to a partner. Someone expecting something on a deadline will put me into the creativity cycle I referenced in the previous paragraph. If no one is waiting for anything, then I fall into a procrastination spiral that resembles the cycle above but over a much, much longer period of time.
Take this post for example: I started it on the 21st of May. Today is the 10th of June, nearly 3 weeks later. What have I been doing with all that time? Working, mostly, and a bunch of work social stuff, all of which affect the balance. But today I finally reached the place where my activation energy equation worked to my advantage and I’ve written ~750 additional words so far. Not too bad. I can finally stop thinking about this post lingering my drafts, unfinished, and move on to another post I will start and then finish weeks later.
I’ve always been impressed with people who have seemingly low activation energy, the types who can just sit down, get their focus on, and crank through the work. I am definitely not one of those people, but by knowing what affects me and my creative process I can, and to a lesser extent have, learned to manipulate myself into that low activation energy state. In the end, if to lower the barrier to reaction I must do all this additional work and put myself into the perfect life-work-emotional balance, then maybe I am a high activation energy creative person after all. Maybe I was right back in 2008. Funny.
This is the Sherwin-Williams logo. They sell paint, if you’ve never heard of them. And they have one of the most menacing logos I’ve ever seen.
Look at it.
It looks like Sherwin-Williams is covering the earth in blood. And it doesn’t look just a little bit like they’re covering the earth in blood, it looks a lot like they’re covering the earth in blood.
And then we have the slogan “Cover the Earth”. Could you be more terrifying, please? It sounds like the slogan of some nefarious society born of the wildest delusions of a basement-dwelling conspiracy theorist. “Oh yes, you will see that when we translate the Latin engraved on that back of a stone at the base of the pyramids it comes out to, ‘Cover the Earth,’ the secret society’s slogan for world domination by fear. And paint.”
The worst part is a bunch of experienced, well-paid people looked at this logo, thought it was great, and approved it. Think about that. At some point some people thought that this horrifying logo was the perfect expression of their brand, that it was exactly how they wanted to present themselves to the consumer. In fact, this happened not just once, but twice.
Sherwin-Williams isn’t some tiny company who made a weird logo decision, either. Founded in 1866, they had more than 10 billion dollars in revenue in 2013. In the same year, they employed more than 37,000 people across five continents. The blood-pouring-over-the-entire-planet thing is considered, focus-grouped, and stood behind. And it’s totally insane.
I can just imagine the meeting at Sherwin-Williams’ design headquarters.
Boss: Hey guys, we need a logo that says, “We want to sell you paint.” Any ideas?
Designer 1: Well, how about a planet?
Boss: Ok, I’m listening…
Designer 1: And the planet can be covered in paint!
Designer 2: Yeah! And the paint can be red since red is a very attractive color.
Designer 1: And it can be dripping off the planet hanging in space like blood.
Boss: Uh, ok….
Designer 2: And we can use the slogan “COVER THE EARTH” because we want people to buy a lot of paint to paint things with!
Designer 1: Yes! It will speak directly to the consumer. “You. Come here. Buy this paint. It’s blood. Cover fucking EVERYTHING with it.”
Designer 2: Our sales will go through the roof!
Boss: Where the hell did you two come from?
Designer 1 and Designer 2: IA! IA! COVER THE EARTH! COVER THE EARTH! COVER THE EARTH!!
Undoubtedly that is exactly how it all went down.
You can find this logo everywhere, too. It’s not some obscure thing I dug up and felt the need to reveal. It’s on trucks and polo shirts and billboards and storefronts. You can’t escape it. It reminds me of this.