It occurred to me last night that what I was talking about the other day was ROI—Return On Investment. Except that I’m not looking for monetary return, but a body of creative work to share and distribute. I don’t know why that term has never come up inside my head in all the years I’ve been using the same method of evaluating purchases. It’s not like I didn’t know it either.
Have a drawing of a unicorn.
I want a BL T-shit. I’ll give you the first $50 now and the next $50 then. When is then? I don’t know. When is now… well it’s 10:25pm here. So here, get it. It’s in my hand. OK don’t, I need to buy groceries. But let me know when you have a picture of the shirts.