Now THIS is viral advertising done 100% correctly. I feel like a lot of times people want their work to “go viral” but are afraid to take risks and make the work as forward and unrepentant as it needs to be to “go viral”. The bland video of some people doing whatever is never going to resonate the way a video of some fat lady falling off a table or a man dressed as a cat licking your finger or a drunken horrifying dwarf singing will.

K-Swiss really knocked it out of the proverbial park with this one. Uncompromising and hilarious. Sure, I’m not going to go out and buy K-Swiss products, but someone else will and that’s what matters.