I want to like this, but I don’t. I don’t like it at all. I’m not sure if it’s the weird, not-quite-working mixture of trance and brostep and some weird world/Juno Reactor shit in the track or if it is the utterly contentless music video with visuals that could be neat but are really just boring me to tears. And what the hell does Rusko, a British producer, have anything to do with people living on what looks like the California/Arizona border? Nothing. And the giant lightbulb sign in the desert? Neat, but who cares? That is really what this whole video boils down to: a giant pile of “who cares?” The youtube description notes that they shot it on the Arri Alexa. WHO CARES? I’d rather have had them shoot on a VHS-C camcorder and make something coherent.
Granted, it was photographed nicely. I will give it that.
Am I being too harsh? Whatever. This video kind of sucks. Maybe I’m just in a funky mood and being a dick.