The other day as I was clicking through Tumblr, a network I am finding increasingly strange, I happened upon an image with three points labeled “Incomplete Manifesto for Growth”. After following the tumble trail to its absolute origin, I found this: Bruce Mau’s Incomplete Manifesto for Growth. Man, I love shit like this.
Originally written in 1998 by designer Bruce Mau, the list outlines his design process. But, more importantly, I think the little snippets of advice and guidance can inform any creative process, from writing to design to filmmaking to music. Whatever it is you’re struggling with creatively can benefit from some alternative perspective. You may not always take the advice, but if it causes you to think differently about the problem you’re trying to solve, then it was helpful. As I said yesterday, creativity is problem solving, and anything that helps you solve a problem is good.
And this list is filled with all sorts of good lits bits. If I were forced to pick my favorite five, they would be these.
2. Forget about good.
Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you’ll never have real growth.
3. Process is more important than outcome.
When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.
9. Begin anywhere.
John Cage tells us that not knowing where to begin is a common form of paralysis. His advice: begin anywhere.
11. Harvest ideas.
Edit applications. Ideas need a dynamic, fluid, generous environment to sustain life. Applications, on the other hand, benefit from critical rigor. Produce a high ratio of ideas to applications.
32. Listen carefully.
Every collaborator who enters our orbit brings with him or her a world more strange and complex than any we could ever hope to imagine. By listening to the details and the subtlety of their needs, desires, or ambitions, we fold their world onto our own. Neither party will ever be the same.
40. Avoid fields.
Jump fences. Disciplinary boundaries and regulatory regimes are attempts to control the wilding of creative life. They are often understandable efforts to order what are manifold, complex, evolutionary processes. Our job is to jump the fences and cross the fields.
I know, I know. That was six. I tried not to post the whole list. Get over it.
Check out the remainder of the 43 points here: Incomplete Manifesto for Growth.
Number 15 on the list, Ask Stupid Questions, reminds me a lot of Leonardo’s to-do list from the post yesterday. “Ask Benedetto Portinari by what means they go on ice in Flanders”?? That is a stupid ass question. Maybe I’m not asking stupid enough questions.